Looking for Christmas Gifts?

We’re about center through December and if you’re still analytic for Adeptness for Christmas, things apparently haven’t formed out the way you interned for them to and we aren’t talking just about your Christmas arcade either. Anyway, one botheration at a time and aboriginal of all let’s allocution Adeptness for Christmas. You should accept alluringly done all your Christmas arcade by now and you should already accept your adeptness captivated and sitting beneath a timberline but let’s be honest, how abounding of us accept our alms bold that abundant on point? Not a lot of people. The affidavit of this is arcade malls and administration food awash abounding of Christmas allowance shoppers in December, appropriate up till Christmas Day even, as they try and get their air-conditioned artist adeptness at the actual endure minute.

Christmas allowance shopping

Buying Adeptness for Christmas isn’t simple even if you do it able-bodied in time. Finding the absolute adeptness or even the appropriate gifts, at prices you can afford, is a boxy ask. If you appear to be accomplishing your arcade for Christmas adeptness backward though, you’re absolutely hosed. Angry mad crowds in arcade malls, angry through cartage snarls and analytic endlessly for a abode to esplanade can yield the fun out of shopping. When all of this has been angry up to eleven because it’s the anniversary division and anybody is aggravating to buy the absolute allowance at the endure minute, things can get very, actual crazy, actual quickly.

Do your Christmas allowance arcade online!

The absurd acceleration in acceptance of arcade for online Adeptness for Christmas can be attributed to all of these factors but there are a amount of added advantages too, to do your Christmas arcade online. Some of the better pros of online Christmas arcade are what abundant deals are to be had and the affectionate of ambit and accumulating of articles that brick and adhesive retailers artlessly cannot attempt with due to abridgement of concrete amplitude in the store. But it isn’t just a huge accumulating and abundant appraisement that should accomplish you wish to boutique online. What about chargeless shipment to your doorstep? What about alienated the crowds, that cartage and the carelessness outside? A lot of online retailers will even bandy in chargeless allowance wrapping for a lot of orders, about Christmas season. Even if it is an added amount option, a lot of humans would rather just accept their allowance captivated for them, than try to do it themselves, distinctively if they accept a lot of adeptness to accord or send.

Do it on your couch!

Which brings us to the endure but conceivably the greatest advantage of accomplishing your Christmas arcade online. That is, the adeptness to accept your admirable artist and personalised adeptness captivated and beatific anon to the recipients, with a claimed agenda even. What this agency is that you could sit down on your couch or daybed or sit at your board and with just a acclaim agenda and a account of addresses of the humans you adulation and you could do all your Christmas arcade in an hour or less!

5 Underlying eCommerce Technology Trends Arriving in Near Future

eCommerce is moving ahead with an unwavering pace with unparalleled innovations and greater discoveries. It has become exigent for online players to take account of these changes to stay ahead and strong in the market. Moreover, due to the constantly evolving nature of eCommerce, customer experience is getting increasingly significant for achieving greater conversions of sales. Popular retailers are hence planning for offering exemplary customer value with advanced digital experiences. Many of them are pushing their boundaries by implementing new website/apps technologies and testing better growth initiatives. Thus, let us delve into the major trends anticipated to usher in eCommerce industry sooner.

  • Beacon technology

While Beacons emerged as a versatile technology with widespread implementation by different physical storefronts and restaurants for providing product information and offers, it’s gaining momentum among online businesses too. Many are utilising beacon technology for sending away personalised offers to registered users on their mobile phones, taking help of the customer’s location data assimilated by the site.

  • Artificial intelligence

eCommerce retailers will be sooner embracing the latest technological disruption in the digital world called Artificial intelligence. With the behavioural data of customers who visit the website, retailers are creating fully targeted campaigns to market their products. Thus, by perceiving users emotions, they are taking actions based on different customer segments and previous shopping experiences to increase sales.

  • Social media purchases

As social media accounts become an inseparable part of people’s lives, eCommerce players find them a convenient platform for promotional and marketing. However, besides aiding in promoting content and offers, social account pages are now offering Direct Purchase options to consumers. Social sales are rising high as social media platforms are coming up with advanced integrations to direct the users to the product pages or the site from the posts.

  • Human voice integrations

To give users the feeling of buying things from a real store, chatbots combined with voice assistant is coming along in the eCommerce shops and mCommerce apps. A wholly new way for users to interact with sellers and shop, this AI-led concept of chat assistance will be a high priority for major eCommerce sites to help customers better engage with them.

  • AR technology

Last but not the least, Augmented reality technology is a highly predicted change for eCommerce businesses to witness in the coming days. Already a popular phenomenon in the gaming province, it is time for AR to spellbind consumers in eCommerce. With it, retailers in their apps or sites, can actually provide in-store experience of shopping by protruding their images on the virtual screens of devices and allowing them to visualise with the outfit or products they are buying.

Wrapping up

As customers are nowadays opting for more authentic and sophisticated digital experience while shopping online, the merchants need to alter how to market and sell their things. It is easy to get an eCommerce store live, but how it can provide incredible value to the anxious shoppers depends on how the store is crafted and bend to their needs. Thus, these trends make great sense for retailers who should update them to stay innovative and stand out from the pack.

4 Effective Ways to Boost Customer Retention

This is beyond any doubt that bringing in new customers is always very challenging for the marketers. Most of the time, marketers become so busy to attend new customers that unknowingly, they start to ignore the old ones! As a result, when they finally end up attaining some new users, cannot successfully sustain the old ones! This is such a vicious cycle. Here is some useful survey report that is going to help you to understand the situation better.

Usually, when you are targeting new users or customers, the conversion rate is about 1 to 3 percent. On the other hand, for the repeat customers, the scenario is entirely different. The percentage of conversion rates boosts almost 60 to 70 percent. More interestingly, almost 40 percent of the entire revenue of an online store comes through 8% of the existing buyers.

Hence, you can easily understand importance of keeping your existing customers happy and satisfied. Here is a list of 4 effective ways to boost the rate of customer retention in an online eCommerce business.

#1 Show Loyalty to Your Users

When customers are buying from you, don’t you think you should offer some loyalty gifts to them so that they can enjoy their shopping even more? One such way of showing the love for your customers is to give them exclusive offers. It’s not like customers are always visiting your website. So, how are they going to know about the discounts and offers? You have to send them notifications in a tactful way. Things become even better when you send personalised notifications to your customers.

For an instance, you can offer your customers a special discount on their respective anniversaries or birthdays along with a good wish message. This is surprisingly a very effective way to boost the customer retention rate.

#2 Use Social Media Platforms Tactfully

Technology is booming on each passing day and in today’s tech-savvy era, you are not unaware of the immense popularity of various social media platforms. People from different parts of the world are staying connected to each other through these social media platforms. Now, what you can do is to promote your brand tactfully on this huge platform reaching a vast audience at a time! If you properly use this, staying connected with your customers and interacting with them become smoother and efficient. More importantly, using such social connections along with easy integration of shareable things, your brand becomes popular among the friends of your customers. This is undoubtedly an impressive way to augment the conversion rates.

#3 Communicate Efficiently

While communicating with your customers, be a bit careful so that it doesn’t sound like a “spam”! An effective way to communicate with your customers is – ‘push notification’. However, try to add a little bit flavour of personalisation with your notifications. Otherwise, users are simply going to ignore your push notifications thinking of it as a spam. Moreover, be a bit judicious about the time of sending push notifications.

Suppose that you run a restaurant business and sending your customers notification about availability of special lunch coupon during midnight! Does this seem logical at all?

#4 Offer Easy Payment Methods

The more payment options you offer to your customers, the more people would find it comfortable to do shopping from your online store. Suppose that your online store has only one payment method. Then you would be losing all those customers, who don’t have facility to make payment through that particular method. Thus, providing more payment options would automatically increase the chances of conversion rates.

Another crucial tip is not to use too many distractions on the checkout page. It is advisable to keep it clean with a minimal design so that the customers can easily understand what they have to do next to complete the purchase process.

Apart from all the above-mentioned points, you can consider taking a philanthropic approach while concentrating on boosting the customer retention rates. Another vital thing to remember is that you should not make the checkout process too complicated. According to some survey report, almost 68% customers leave the checkout pages without completing the buying process! This is utterly frustrating for the business owners. Hence, while designing the checkout page, be careful on the things that you ask your customers to update your database. Keep the entire process simple and short and obviously, user-friendly.